How to drive more traffic to your website

1) Search Engines & Directories
Using the services of a professional Search Engine Marketing Company ensure that your website is properly positioned in UK search engines & directories. People that arrive at your website via search engines are usually very well motivated individuals that have searched for a particular product or service and are therefore very likely to make an enquiry.
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2) Advertise on quality industry websites / portals
The best place to advertise a website is on the Internet! Advertising your company on a popular, industry specific, portal website will dramatically increase traffic to your site. As with search engines, visitors from this type of site are highly motivated and can take immediate action by visiting sites of interest.

You may like to look at some of our own portal websites for examples:
www.SaveMoneyOnCars.co.uk
www.CarSupermarkets.co.uk
www.ContractHireAndLeasing.com
www.FleetDirectory.co.uk
www.TheVanWebsite.co.uk
www.CarAndVanAuctions.co.uk

3) Email stationery / signature files
Ensure that every email sent by your company includes a link to your website. Electronic stationery simply enables your company branding and logos to appear on your electronic communications, such as emails. Most companies use carefully created corporate letterheads establishing that professional image. However, millions of emails are sent every hour with either no company logo or, even worse, no company name! We can create a range of electronic stationery for your company that is consistent with your standard letterheads.
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4) Company stationery
Include your company web address on all company stationery including letterheads, business cards, compliments slips and brochures.

5) Traditional media / advertising
Ensure that all of your traditional advertising includes your company web address.

6) Reciprocal links
Exchange website links with other companies. This will increase your exposure and also improve your “link popularity” Search engines such as www.google.co.uk place great importance on link popularity.

7) Website content / free services
Offer information or tools on your website that others will find useful.
e.g. Tax calculator or general, un-biased help and advice.

8) Email newsletter
Capture email addresses from enquiries on your website. Provided you have permission your email newsletter / product updates should be well received.

9) Newsgroups
Most industries will have a newsgroup or discussion forum on the Internet. If you contribute regularly with useful advice (as opposed to just plugging your company) people will gradually become familiar with, and gain trust in, your company. Let your signature at the bottom of your comments do the marketing for you.

10) Email lists
The best email lists will usually be the ones that you have built yourself, but direct marketing to customers or individuals that have expressed an interest in your company / services can be very cost effective.